Case – I Love Techno 2013

Concept

To promote the world famous Belgium festival ”I love Techno” among the visitors of 5 major Belgium music festivals, visitors are skin stamped by the promotion team with the tagline ‘’Breathe to the beat – I Love Techno’’.

Purpose

To promote the up coming festival ‘’I Love Techno’’ through the skin of the 300,000 festival visitors including a spin-off to social media in order to increase the reach.

Result

20.000 living billboards per day on 5 festivals during the summer.
Thousands of views, shares and likes on social media.